Hi, I’m Julia Traskas
Senior marketing consultant to consulting firms.
My career began with words, an English degree and a job teaching business English around the world. I helped people prepare for important meetings, presentations and conversations with international colleagues, which taught me something I still draw on today: even the strongest expertise has limited value if it can’t be communicated clearly.
Teaching soon led to business development within the private language school sector. I found myself identifying what needed to be done, shaping the approach and then rolling up my sleeves to create the content to make it happen. After several years working in marketing within the UK welfare-to-work sector, I moved into consulting.
Even the strongest expertise has limited value if it can’t be communicated clearly.
My first contract was meant to be two days a week for three months. It became a seven-year relationship with Maine Pointe, a US-based supply chain and operations consultancy, during a period of significant growth that ultimately led to a private equity buyout. I later worked as part of the marketing team at JMJ Associates and, more recently, helped establish the brand voice and marketing approach for a new international consulting group bringing eight specialist companies together under one umbrella.
Over the years, I’ve worked with consultants, subject matter experts and senior leaders across the UK and North America. I know how to ask the right questions, find the idea within a complex conversation and turn it into content that people can understand and use.
Today, I bring that combination of writing, marketing and business development experience to consulting firms that need senior marketing support without necessarily needing another permanent hire.
Selected experience
- Maine Pointe
- For seven years, I worked with the global marketing team of a leading supply chain and operations consulting firm, helping develop a distinctive brand voice and thought leadership programme. I translated complex supply chain expertise into articles, campaigns and client-facing content during a period of significant growth that culminated in the firm’s acquisition by private equity.
- JMJ Associates
- Embedded within the marketing team for five years, I developed thought leadership, campaigns and executive communications for a global consultancy specialising in leadership, safety and organisational performance.
- Multi-company consulting group
- I currently work as part of the fractional marketing team for a newly formed consulting group bringing together eight specialist businesses across procurement, supply chain, commercial and organisational transformation. My role includes helping define a coherent group narrative while maintaining the specialist positioning and identity of each individual company, alongside developing thought leadership, campaigns and executive content.
- Global operational transformation consultancy
- I provide thought leadership, website content and strategic messaging for an international operational transformation consultancy under NDA.
Let’s talk.
If you need experienced marketing support, or simply want to discuss where your current approach could be stronger, get in touch.
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