Senior marketing support for consulting firms.

From shaping the idea to delivering the finished work, I help consulting firms communicate their expertise clearly and consistently.

Where I add value

I work with consulting firms at the point where expertise meets marketing. Whether you’re building a thought leadership programme, launching a new proposition or creating a more consistent marketing programme, I provide the experience and practical support to help turn expertise into action.

  • Thought leadership

    Developing distinctive points of view that reflect your expertise and support business development.

  • Campaign development

    Turning one strong idea into a connected programme across articles, executive content, social media, websites and sales activity.

  • Expert-led content

    Working with partners and subject matter experts to draw out their ideas and communicate them clearly, credibly and in their own voice.

  • Consistent delivery

    Providing the experienced support needed to keep content and campaigns moving when internal teams are stretched.

Article
One central idea
Executive post
Social series
Positioning or issue
Website page
Sales conversation
Connected campaign
Email / guide
One strong idea, developed once and then carried consistently across everything a firm publishes and says.

How we work together

Every engagement is different, but the objective is always the same: turning expertise into marketing that supports growth.

  1. Discover

    Identify the opportunities hidden within your expertise.

  2. Shape

    Develop a distinctive point of view.

  3. Develop

    Create connected thought leadership and campaigns.

  4. Amplify

    Keep your expertise visible, relevant and commercially valuable.

Intelligent use of AI

Many of the consulting firms I work with, and the clients they serve, are already exploring how AI can improve the way they operate. Marketing should be no different.

I use AI to support research, test different angles and accelerate parts of the drafting process. This creates more time for the work that adds real value: understanding your business, drawing out the strongest thinking from your experts and shaping it into distinctive, commercially relevant marketing.

The final work is never generic or simply generated by a tool. Every piece is grounded in your experts’ knowledge, shaped by human judgement and refined to reflect your firm’s voice, point of view and commercial priorities.

Read the rise of the bionic writer

Let’s talk.

If you need experienced marketing support, or simply want to discuss where your current approach could be stronger, get in touch.

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